Idaho Lights is illuminating the community with excellent customer service.
“We believe in not just building our business with customers,” said co-owner Dianne Ansbaugh. “We make friends. We make a lifelong commitment to people.”
The family-owned and operated company has provided quality light fixtures and comprehensive lighting consultation since its establishment in 1995, Dianne said.
Dubbing her company as a leader in the industry, she pointed out that the company offers a broad range of products.
That includes lighting fixtures, accessories, mirrors, electric fireplaces, art, long-life light bulbs and small furniture items.
Items range from budget to custom, she added.
“With our experience and specialty knowledge we are the natural source for any lighting question,” Dianne said. “We are a full service lighting showroom and our advice is free.”
The company boasts three locations: Idaho Lights in Coeur d’Alene, at Hwy 95 and Hanley, and Sandpoint and Evergreen Lighting in the Spokane Valley.
Dianne owns and operates the business with her husband, Gene Ansbaugh, his brother-in-law Lew Smith, and Lew’s wife Darlene Smith.
The Smiths’ son Ian, as well as the Ansbaughs’ daughter Nicole, are also involved with the business. Even Dianne’s 94-year-old father, Jesse, plays a part.
“I believe we are successful because we offer superior customer service, excellent staff, and a great value,” Dianne said.
The 14 employees of Idaho Lights all have between 3 and 40 years experience, she said.
“We definitely have the most experienced sales staff in the area,” she said. “We work with a client one-on-one to help them select a house of lights or just a single fixture. For full projects we do a walk-through with the homeowner, the builder and the electrician to make sure everything they’ve selected is the correct size and application for each area. It is a team effort.
“For me personally, the best comment is ‘I love my lights. I get compliments on my home, and this was one of the best experiences I’ve ever had,’” Dianne said. “And that happens quite often.”
All three stores are a Lighting One Showroom, Ansbaugh said, which means the company is among the top three buying groups in the United States and Canada.
Filed Under: Monthly Focus
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