COEUR d’ALENE – The Beacon Pub and adjoining Icon sports bar, restaurant and dance club are for sale.
The downtown Sherman Avenue staples are offered together, including all furniture, fixtures and equipment for a turnkey transfer, for $2.9 million.
The Icon, formerly Brix Restaurant at 317 Sherman Ave., is listed separately and fully equipped for $1.8 million.
Owner Jerry Goggin, who bought the businesses in 2004, declined to elaborate on the sale, other than to say he plans to return to flying.
Goggin is a licensed pilot.
A Facebook page, Beacon Sale, lists details and contact information.
The establishments operate on a single liquor license, and consistently rank in the top five in Idaho for liquor and beer sales.
“It’s all right, I guess,” said Trace Potter about a possible sale as he drank a beer at the Beacon on Thursday.
“There are lots of bars down here, so if they change it, I’ll still have a place to go get a drink.”
The sale would include the Icon building, which was completely remodeled in 2002, and the Beacon lease as well as the liquor license.
“The business operates with a staff of approximately 30 well-trained and long-term employees including a top-notch management team,” the Facebook page states. “Both establishments have won numerous awards and are unique in design and efficiency.”
The page points to the central location as a business boon. The Beacon, which implemented touch-of-a-button ordering options late last year when it installed iPads on customer tables, sits on the corner of Sherman Avenue and Fourth Street, a busy intersection for downtown nightlife.
Fourth Street connecting southward to Front Avenue would be aesthetically enhanced should the proposed McEuen Field project happen. The city of Coeur d’Alene is planning on reconstructing the entire downtown park eventually, which sits a block away from the businesses.
“These are the most desired locations in downtown Coeur d’Alene,” the listing states. “The area is slated for major upgrades in the coming years with the McEuen Field project.”
The Beacon is a 3,200 square-foot-building that was constructed in 1890.
The Icon building is 11,000 square feet and was built in 1905. Brix, an upscale steakhouse, was converted into the Icon in early 2010.
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